Personal trainers and coaches
Personal Trainer Website Design in Fort Lauderdale and South Florida
I’m Tye, and I do personal trainer website design for trainers and fitness coaches in Fort Lauderdale, Miami, Boca Raton and across South Florida. I write about health and fitness on my own blog, so I know personal training gets sold on trust. A website shows who you are, how you train and how to book a first session.
What a trainer site should do
Quick answer
What should a personal trainer website include?
A personal trainer website should explain who you train and how, list your programs, like in-home, outdoor or online sessions, show certifications you hold, share client stories you have permission to use and offer a free consult request form. Connected to your Google Business Profile, it helps local clients find and contact you.
Sound familiar?
Why many trainers stay stuck on social
Your workouts get views. Turning views into clients is a different job.
DMs are your sales funnel
People ask about prices and times in DMs, and good leads slip through.
Gym clients aren’t your clients
If you train at a gym, your clients may know the gym’s name better than yours.
No clear next step
Followers like your content but don’t know how to start working with you.
Online coaching needs a home
If you coach online, a link in bio isn’t enough to explain your program.
What your site includes
What a personal trainer website should have
Personal, clear and focused on the first session.
Programs page
One-on-one, small group, in-home, outdoor or online coaching, each explained simply.
Free consult request
A short form about goals, schedule and experience, sent to your email.
About and credentials
Your story plus the certifications you hold. I only add what you send me.
Client stories
Real stories or photos from clients who gave you permission. Never made up.
Where you train
The gyms, parks or neighborhoods you work in, or that you coach online.
Booking or payment link
A link to the scheduling or payment app you already use.
Local SEO
Local fitness searches your site is built for
People look for a trainer near home or work. Your pages are written so Google can match you.
Google Business Profile
If you train clients in person, a Google Business Profile with your service area helps you show up nearby. I match it to your site.
Service-area pages
A section for the gyms, parks or neighborhoods where you train, like Plantation, Sunrise or Boca Raton.
Reviews section
Real reviews from clients who agreed to share them, plus a link to leave a Google review.
Local business schema
I add LocalBusiness markup in plain terms: it tells Google you offer personal training and where.
No one can promise a #1 spot on Google. What I can do is set up the pieces search engines look for, so your site has a real shot at these local searches.
Local angle
South Florida trains outside all year
Beach workouts, park bootcamps and in-home sessions are part of life in Broward, Miami-Dade and Palm Beach. Plenty of people here also want help getting in shape before a trip, a wedding or summer.
Your site can speak to the clients you want most, whether that’s busy parents in Weston, retirees in Boca or young pros in Fort Lauderdale. I’ll write it around the way you actually train.
I don’t add results or testimonials you don’t have. Everything on your site comes from you. See the sites I built and run.
Packages
Which package fits
Most trainers need a simple site that drives consult requests.
Usually the best fit
Basic Site
3 pages: Home, About and Contact. $199 for the first 10 clients, then $299.
Home, About and Contact with a consult form. Great for a solo trainer starting out.
Starter Site
Up to 5 pages. $549 for the first 10 clients, then $699.
Add a programs page, client stories and a page for where you train.
Growth Site
$1,800 for a bigger site. Custom booking is quoted separately.
For trainers with online programs, a team or custom booking, quoted separately.
Every website package requires a hosting plan (Starter or higher). Hosting starts at $19/mo, and paying yearly gets you 2 months free. See website design, hosting and domains for the details.
FAQ
Personal trainer website questions
I train at a gym. Can I still have my own site?
Yes. Your site is about you. Check your gym’s rules on outside clients, and I’ll set it up to fit.
Can my trainer site show up for personal trainer near me?
It can be built for it. I list where you train and link your Google profile. I don’t promise rankings.
Can people book a free consult?
Yes. Your site gets a consult form, and you can link your scheduling app too.
Can I sell online coaching?
Yes. Your site can explain your program and link to the payment or coaching app you use.
Can I add before and after photos?
Only with your clients’ permission. Send me the ones you’re cleared to share.
Talk to Tye
Let’s turn followers into clients
Tell me who you train, where and how. I’ll suggest a simple site that gets consult requests into your inbox.
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